Free Checklist
SMS Campaign Checklist
A comprehensive 30+ item checklist for planning, setting up, launching, and analyzing successful SMS campaigns. Covers DLT compliance, audience segmentation, message optimization, delivery monitoring, and post-campaign analysis. Use this checklist to ensure every campaign achieves 95%+ delivery rates and maximum ROI.
Phase 1
Pre-Campaign Planning
Define campaign objective (promotion, alert, reminder)
Identify target audience segment
Set measurable goals (CTR, conversion rate)
Choose message channel (SMS, WhatsApp, Voice)
Draft message content under 160 characters
Register DLT template (if not already approved)
Verify sender ID is active
Set campaign budget and volume
Schedule optimal send time
Prepare contact list (CSV format, valid numbers)
Phase 2
Campaign Setup
Upload contact list to dashboard
Map variables in template ({#var#} placeholders)
Set sender ID for campaign
Configure fallback route
Set up webhook for delivery tracking
Preview message with sample data
Run test send to internal numbers
Verify message rendering on all devices
Check Unicode detection and segment count
Confirm DND scrubbing is enabled
Phase 3
Launch & Monitor
Launch campaign at scheduled time
Monitor delivery rate in real-time
Track failed deliveries and retry
Watch for unusual delivery patterns
Monitor unsubscribe/opt-out requests
Check spam complaints
Compare actual vs projected delivery
Document campaign performance metrics
Phase 4
Post-Campaign Analysis
Analyze delivery rate (target: 95%+)
Calculate click-through rate
Measure conversion rate vs goal
Review failed delivery reasons
Identify best-performing segments
Document learnings for next campaign
Update contact list (remove bounces)
Plan follow-up campaign if needed