Campaign Cost Calculator
Estimate messaging costs across all channels with volume discounts.
How much does a messaging campaign cost?
The cost of a messaging campaign depends on the channel, message volume, and any applicable discounts. Bulk SMS is the most affordable at 8-18 paise per message, while RCS messaging is premium at 40+ paise per message. Volume discounts of up to 30% apply for large campaigns. All prices include 18% GST. Use our calculator to estimate your campaign budget across SMS, WhatsApp, voice, and RCS channels.
FAQs
How much does bulk SMS cost in India?
Bulk SMS in India costs 8-25 paise per message depending on volume. Promotional SMS starts at 8 paise for high volumes, while transactional SMS ranges from 10-20 paise. Volume discounts apply above 25,000 messages.
Is GST included in SMS pricing?
GST at 18% is added to the base price. Our calculator shows both the base cost and GST-inclusive total.
What volume discounts are available?
Volume discounts: 10% off for 25,000+ messages, 20% off for 50,000+ messages, and 30% off for 100,000+ messages.
Which channel is most cost-effective?
Bulk SMS is the most cost-effective at 8-18 paise per message. WhatsApp API costs 25+ paise per conversation. Voice calls cost 30+ paise per 30-second call. RCS messaging is premium at 40+ paise per message.